Brand identity is crucial in almost all business, online, or physical. It helps establish the personality of the brand and…

There’s a great quote from the 80’s classic Ferris Bueller’s Day Off that has become more relevant to me as…

Marketing. Digital marketing. Marketing spend. PPC. SEO. Return On Investment. We get bombarded with terminology on a daily basis. New…

One of the questions I get asked most often from those not comfortable with social networks such as Twitter is…