Innovating Growth

For small and mid-sized businesses looking to carve out a niche or topple the incumbent brands, innovation is crucial. By leveraging the right tech solutions, it’s possible to maximize your efficiency and set the foundations for long-term growth – here are a few key strategies to help.

Cloud Computing

As a business grows, so do its storage, collaborative and functional requirements. Cloud computing helps with this by providing companies with on-demand availability of computer resources via the internet, removing limitations on how much data you can store, where your team can collaborate and when your business is able to function. Many companies use a subscription-based service with a third-party provider hosting servers on their behalf, just remember that before you invest in any type of technology, it’s important to carry out a thorough background check – you could even andrea@eldersday.org

Gaining a competitive advantage as a startup/scaleup sometimes requires a spark of originality. For this reason, many companies work to develop technology of their own. In order to produce apps, software, or even hardware that captures a market, it’s important to first identify and enlist talented developers. With proficiency in coding and a strong creative lead, proprietary tech can give a company direct access to the customer/client and greater control over the flow of information.

Data Analysis

Learning to utilize data is key if you want to grow a business in the digital space. For this reason, it’s critical to focus on bringing in skilled analysts who understand how to interpret large data sets. This can positively inform every facet of your company – from your decision-making, risk aversion, product development, or even customer experience. If you’re new to the concept of data analysis, it could be worth taking the time to understand its various forms and thinking about how these might be applied constructively to your existing business model.

Business Process Management

Another application of data is in the optimization of processes and workflows. The act of deconstructing and optimizing your work operations with the use of data is commonly referred to as Business Process Management (BPM). With a BPM framework, you can automate redundant tasks and create a system of feedback in order to monitor efficiency regularly and take steps to improve output.

Invoice Automation

A stagnant cash flow can quickly slow down a business or inhibit its expansion. For this reason, it’s often worth refining your invoicing process – emailing invoices instead of sending them in the mail, for example. An invoice generator can help with this as it allows you to choose from pre-made templates to create customized documents that include text, photos, logos, and more. Look online for an invoice generator that allows you to download invoices in your preferred format.

Website Design

Your website is the hub around which the rest of your business circulates. For this reason, it’s important to bring in specialists who can help you to represent your business online in the best possible light. Just make sure to find experts who can operate with you in the long-term, rather than provide a one-time service.

Growing a small to medium-sized business can be exceptionally hard but if you are able to innovate, bringing new, never-before-seen products to market, there is no reason your company shouldn’t continue to grow.

KTC Digital has been providing digital marketing strategy, website design and development, and consulting services since 1999. Learn more about our services at: www.ktcdigital.com

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