If your events are not performing up to the standards that you expect them to, you must have been harnessing the power of social media in the right way. Tapping into social media would open new doors for your events to be memorable.
But there are some strategies involved in social media that need to be followed if you want to ensure your social media journey starts on the right foot. You don’t have to do it alone; we will guide you through this journey, so let’s get started.
Strategies In Social Media For Your Events
Strategies in online marketing keep changing with time, and you need to be up to date to create the desired impact in your business. Therefore, presenting you the best ideas you can include in your upcoming events.
Hashtags are a brilliant method of engaging people around your event. They are a simple way for you and your attendees to track your event across all social media platforms. Use the same hashtag in your social media posts and ask your attendees to do the same. Make your hashtag relevant, simple, short, and memorable while creating it. If you use a unique hashtag, you won’t have to keep telling your attendees what it is. An excellent piece of advice is to make the hashtag the event name, which means you’ll need to think strategically about the name and concept of the event.
● Social Wall
Social Walls are by far the best approach to bringing the brilliance of social media to your events. But what is a social wall?
A social wall is a captivating real-time presentation of social media feeds aggregated from various social media platforms like Instagram, Facebook, LinkedIn, Twitter, Youtube, etc., and showcased on a digital display. These feeds are in photos, texts, and videos created around the event’s hashtag that you would promote before your event.
A social wall is appropriate for use across multiple business touchpoints, one of which is in-person events. It creates an altogether different environment in events by capturing people’s attention. And it’s not just that it only grabs people’s attention; it brilliantly engages them.
Event attendees get enthralled watching other attendees getting featured on the social wall. Then, out of the excitement of seeing their name on the social wall, they would post something around the event’s hashtag, increasing the engagement around your event.
● Keep The Interaction Going
No matter what business you run, interaction with your followers is crucial. Being a personal brand allows your customers to feel more comfortable with you. This is also true for your events; if you want people to attend, you must engage them before the event begins. Follow your hashtag after you’ve pushed it. Start typing it into the search bar on your social media platforms and responding to everyone who uses it. People will communicate queries, worries, and praises if you use your hashtag as a tracker. Respond to them as soon as possible.
Social media makes it simple to solve problems quickly. For example, suppose a problem with your event’s online registration occurs. In that case, your attendees can message you to get their problems solved. On the other hand, if you don’t keep up with your social media accounts, you can miss their comment and, as a result, potential attendance.
● Collaborate With Influencers
When you use influencers in your event marketing initiatives, you reach a larger audience and increase the credibility of your event. This implies there will be a lot of buzz leading up to the event, and more people will be interested in attending. Therefore, word-of-mouth marketing is very effective, especially when influencers support it.
While influencer marketing is widespread across many industries, most event marketers favor it. According to a study conducted by Launchmetrics, 28.1% of marketers prefer to employ influencer marketing as part of their event promotion strategy. In contrast, 41.6% of marketers collaborate with influencers for product launches. It also helps that the return on investment for influencer marketing is roughly $5.2 for every $1 spent.
Contests are a simple method to persuade your attendees to engage on Instagram, Facebook, Twitter, or Youtube. So let your imagination run wild and figure out which contests are most appropriate for your event.
For the most significant social engagement before your event, one idea is to use your event hashtag and combine it with a contest. The winner can then be awarded a grand prize at the event. Another option is to organize a photo contest to see who can get the most likes or comments on a photo taken before the event.
There is no end to the tips and ideas around organizing a successful event, so we picked the ones that would surely bring the desired success you demand. Since a social wall holds so much importance in events, you should create the best one using Taggbox. Taggbox has been leading the way in social media aggregator tools as it offers brilliant customization, moderation, and personalization features.