As the #1 spot where friends connect and share online, Facebook continues to be the leading area for social media sights. Facebook is more than just a friends’ meeting place, it has become a venue for companies to connect by engaging and promoting themselves.
We will investigate seven ways in which you can use Facebook for marketing purposes.
Facebook is a powerful marketing tool whether you have a big company or small local biz–it’s a good place for informing your customers, developing the brand identity and extending your reach.
- Making the Most of Your Facebook Business Page
A Facebook page is an excellent free business marketing tool. These pages allow companies to identify themselves not only by listing product offers and services but also by sharing links, images, and posts on a personalized page to give a better sense of the personality of a company and its character.
You are a good place to develop your brand identity and reveal your human side on your Facebook business website. You can loosen a bit of the tie on Facebook — don’t be scared of being rude.
Eventually, what your main audience will want to see should be considered. Share images, links, videos, and anything on social media, as long as you are connected to your company and it appears to your target audience.
A shop specialized in footwear could also post a report on how to correctly calculate your foot size, the type of shoe insert suitable for various terrible foot problems, etc. in addition to hilarious videos of dogs walking in small shoes. A good blend of fun, education, and comments on updates to your shop are great.
- Facebook Advertising: Classic Ads
In the side columns of the Facebook site, Facebook provides its own form of advertising through Facebook ads. Most precisely, these classic advertisements are Marketplace Advertisements. They have a copy headline, an image and a click link to either a Facebook or Facebook application or an external website. They include an image.
Facebook advertising is a potential technique to improve interest or to tap on a page to use the Facebook marketing strategy.
Facebook advertising features include:
- demographic targeting on age, location, education, and interests by Facebook user information.
- Capable of defining ad budgets.
- Ad testing, which includes multiple publicity versions to compare ad designs and set-up simultaneously.
- Equipped with tools for measuring ad performance.
It’s not easy to find out how effective Facebook ads are. Facebook does not release information about its ad CTRs. We find that Facebook advertisements have a CTR of 0,051 percent and a CPC of $0,80 on average in our Facebook ads versus Google Display Ads Infographics; however, the price of Facebook advertising can vary considerably dependently from the targeting options set and from the competitors.
It can be very helpful for Facebook marketing to boost your “likes”: once a user like your profile, it is mostly your business page that is followed and your updates are shown on its Facebook News Feed.
This leads to the interaction of more users with you and your brand, which can ultimately lead to conversions in the future.
- Hosting Facebook Contests
Contests, sweepstakes or promotions on Facebook are another marketing tool that allows fans and brand awareness to increase.
When you are conducted a Facebook competition please be aware of the fact that contests cannot be hosted via Facebook themselves (that means you cannot ask for the favorites of the user as an entry, have people write responses in their comments, and so on).
There are a lot of free tools that exist with plenty of paid services to help you do this. Shortstack offers a number of free competition templates, as long as your page is below 2,000. The free option is also available to Pagemodo. Many Facebook competitive applications from third parties offer free versions, but their choices are limited.
- Facebook Promoted Posts
Promoted posts allow the Facebook page owners to pay a flat rate to reach a certain number of users, thereby maximizing the visibility and views of a particular post.
Some businesses asked–why should I pay to ensure my post is seen by users who follow me? Shouldn’t they ever see my posts on their news feed, if a user liked my page? The answer to this question is no, as it is believed that people use Facebook news feeds every time they wake up. We hope that this is not true for the safety and protection of your Facebook fans!
When you post your story, your fan will probably look at its news feed, but there is no guarantee that their news feeds are swamped by other postings. Promoted Posts are there–it improves your chances of being seen in the news feed of your client. Existing fans are shown Facebook Promoted Postings with an extra opportunity to reach fan mates.
Promoted posts can be set up quickly-just press any of the posts on a page below the key.
Although flat rates streamline the way the advertised posts are made, other Facebook ads do not have the targeting options.
- Sponsored Stories
Sponsored stories are a kind of Facebook ad that shows to friends of the users the experiences of the user, such as a Snapchat.
Sponsored stories aim to capitalize on the marketing concept of “word of mouth.” If a user sees that three of his friends like a site, he’s more likely to be cautious. The goal of Sponsored Stories is to have a client do the same thing as his family. Advertisers can opt to show friends that they “like” when they like more sites, show friends that they “claim this deal” if a company needs more users for requested deals… While the behavior of a friend who likes to go to a site or claims an offer occurs immediately in the news feed of a client, the messages are easy to overlook. Sponsored stories are positioned preferably, able to be shown in news feeds and the right sidebar. The only available ad format on mobile devices is also Sponsored Stories.
Sponsored stories do not apply only for likes or offers, but can also be used with any open graph app from Facebook. Sponsored Stories can show that a friend of mine just played Scramble with Friends on Facebook, with the invitation of “challenging them,” “playing with them,” or any similar variation. If you have a friend who is not.
It is said by Facebook those CTRs and CPCs were 46 percent higher than normal Facebook ads and 20 percent lower so that they become an incredibly serial marketing strategy on Facebook.
Sponsored stories from Facebook can be easily created through flow formation on Facebook ads. Open Graph Sponsored history allows advertisers to use a third-party vendor with a personalized call to action.
- Facebook Open Graph
Facebook Open Graph allows companies to mark the behavior of a client with their software. Thousands of Facebook Open Graph interactions are posted daily.
Companies may create third-party apps that link to a user and post a Facebook note if a user performs a particular application action. Other than the standard “like” and “comment,” Facebook’s Open Graph allows creative interactive options. Posts may suggest that users “listen,” “good” and “read”–it is up to companies to be creative.
Every time a page or app asks users to sign in, the link between a client and Facebook’s Open Graph has something to do.
Spotify is a good example of why Facebook Open Graph becomes a strong marketing tool on Facebook.
It begins with a request for Facebook login.
This is immediately followed by a request for permission which many users click on. I found I had allowed 130 apps, 95% of which I do not remember the reasoning behind.
Spotify will be able to stream what songs a person is listening to in a news feed of a friend, once permission has been obtained.
Note that users have a number of choices–they can like the song that their friend listens to, listens to, or stars in Spotify.
Open graphic acts such as these are peculiar to the disturbing madness of a news feed.
Most Facebook games also use open graphic acts on Facebook, which send a message when a user has reached a level or a milestone.
Open diagram acts are known as a new type of product narrative, using word of mouth. Open-graph postings make them the latest and greatest Facebook marketing tools because they are produced by a friend they know, not just a brand.
- Facebook Exchange (FBX)
Facebook Exchange allows marketers to benefit from Facebook ads retargeting in real-time. Advertisers can target audiences on the basis of their web history data— the retailer can show an FBX advertisement on Facebook for that product when a user visits a product page on the retailer’s website, but cannot make a purchase.
Although Facebook advertisements have been relegated to the side columns, these ads have only recently been allowed to appear in newsfeeds, Facebook’s most valuable photo. This is great news for FBX marketers because of the 10 to 50 times higher response rates for news advertising relative to ad placements in the wrong row.
So what are the results of Facebook Exchange ads? The CTR on Facial Exchange advertising is 40% smaller than for other internet advertisements, such as Google Display Network advertisements. Other retail ads also cost less than Facebook retail ads with prices per click cost 80% less. Nonetheless, FBX ads are considerably cheaper in terms of cost per click, so that the financial benefits depend on the needs of your company. These numbers can change as FBX ads are appearing in the news feed more frequently.
Sarah Brooks is a passionate young blogger who loves to write about seo techniques, digital marketing, social media and more. She is currently working with GalaxyMarketing, one of the leading providers of Social Media Marketing services in Germany. Her recently published article was about how to buy twitter likes.