Marketing To Friends – Don’t Oversaturate Your Market

Social Media MarketingWe’ve all seen it. Your friend starts a new job, a new band or a new network marketing company. Before you know it your Facebook, Twitter and LinkedIn feeds are filled with pleas to try the product, go to this show or join the “revolution”. I can’t tell you how many times I’ve muted or unfriended folks because it just got to be way… too… much.

My good friend Steve (@goodgodyoubugme on Twitter) posted this the other day and I simply had to share it (With his permission). It sums up perfectly my thoughts on social media marketing to your friends.


Alright, I was going to be all rude and nasty to some of you folks following your entrepreneurial passion via direct sales… Then I realized that I’m a musician and most of my closest friends are musicians and we too are guilty of clogging the social media highways and byways with our pleas for concert attendance. So instead of being a dick, here’s a little advice from a musician with not inconsiderable advertising placement experience:

Don’t oversaturate your market with the same message. Just like musicians don’t want to play too many dates too close together to the same audience – you do not want to pound out the same message over and over to the same finite group of social media friends. You will exhaust your audience and they will stop caring before the even knew what you’re selling.

Develop a publishing schedule. If you’re pushing your new business, post your offers first thing in the morning (Monday – Thursday). Take advantage of that 8-9:00 am too tired to work haze. People get to their desk and log in to outlook and then check Facebook because looking at 200 emails is too daunting before the coffee kicks in.

Don’t make your Facebook page your new business page. Create your own resource and share it with your friends. Bands always have a home for their music and then share through personal channels. I.E. if you need to, you then share posts from your business page on your personal page.

Finally, most bands are shit and most businesses fail. It’s OK to walk away.


The bottom line is this: Don’t oversaturate your market. If you do, you may find that market shrinking.

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