How NOT To Use Email Marketing

Email FailWe all get marketing emails. We all get WAY too many marketing emails. I don’t know about you but I find myself unsubscribing from emails on what seems like a daily basis. Not sure HOW that happens because I don’t recall signing up for all those mailing lists… hmm.

Needless to say, if you’re a marketer and you’re using email marketing as one of your tools, you’ll need to do everything in your power to set YOUR emails apart from the slew of others that your customers and potential customers are getting. Here’s a word of warning… DON’T be like this guy.

I got an email the other day from a guy I share a group with on LinkedIn. I’ll spare him some embarassment here by not saying his name, but he’s got the following bullets underneath his name:

  • LinkedIn Marketing Authority
  • B2B Lead Generation
  • Speaker
  • Author
  • Marketer of the Year

I think these tend to be a bit pretentious to begin with, but that’s another topic of discussion.

The subhject of this email was, “Hi Greg! How are you using Linkedin!”

Unfortuantely, that’s where he lost me as he started the body of his email with this:

“Hi %FNAME%%!

Hope you are well! Saw you in a group we shared, and thought it would be good to reach out to you!”

I get that you’re sending this email out to your entire LinkedIn network in an attempt to sell me. But at the very least… PLEASE proofread your email template before you hit send. Needless to say, I won’t be returning your email.

Sincerely, %FNAME%

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